It was around this same period that Casio launched the Baby G collection for women in a smaller size. Guided by a "Triple-10" development concept, the original design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life.īecause of this toughness, water resistance and unique look, G-Shock watches gained immense popularity in the 1990's with extreme sport athletes, first responders, military personnel and various outdoorsmen. G-Shock, from this point forward, forged its position as the ultimate tough watch. Soon after this revelation, Ibe's work continued and the first G- Shock DW-5000C was officially launched by Casio in 1983. These few touch points had to be cushioned by shock absorbent gel materials. Air needed to surround the heart of the watch inside the rubber case with minimal touch points. The solution for the shock resistant watch was born. It suddenly came to him- if he could suspend the internal mechanisms of the watch inside the hollow ball, it would experience far less impact than the exterior of the ball. He ultimately persevered and found the answer by fate when he walked outside of the testing facility and saw a child playing with rubber ball.
It was a frustrating process of trial and error that even had Kikuo Ibe considering resigning from his position if he couldn’t devise a solution. But once they figured out one aspect, another component would break due the stress of falling from the 10m-high drop test. The team was relentless in their quest and eventually resolved the size issue of the watch by figuring a way to isolate and cushion the internal workings of the watch.
They first tried encasing the watch with a soft, rubber material to cushion the falls, but because of the amount of soft material necessary to prevent breakage, the watch became gigantic. The team’s early attempts at creating an unbreakable watch were futile. Prior to spearheading his ambitious endeavor, Ibe was the engineer-in-charge of external design for Casio watches. The simple idea seemed far-fetched at the time, however, a three-man team led by Kikuo Ibe embarked on the seemingly impossible challenge. Use the FORWARD (top right) and REVERSE (bottom right) buttons to switch between OFF and ON.Īfter choosing the appropriate Daylight Savings Time setting, press adjust once more time and your watch hands will begin to rotate on their own, This means you've successfully set your G-Shock watch.Īt a brainstorming meeting in the early 1980's, the team at Casio was presented a proposal to create a watch that wouldn't break even if it fell onto a hard surface. Once you have stopped on your time zone, press the MODE button (bottom left) to set daylight savings time (DST). Use the FORWARD (top right) and REVERSE (bottom right) buttons to scroll through the different cities until you reach your time zone. Once you are in Timekeeping Mode, press and hold the ADJUST button (top left) for two seconds, until you hear the first beep. Press the MODE button (bottom left) as many times as needed until the day of the week and time are displayed. 6 simple steps to set the correct time on your G-Shock watch? Shop confidently with free shipping, free returns and convenient financing options. The products you purchase come directly from G-Shock headquarters and into our inventory. Products will always be in their original packaging, new and unused, along with the factory warranty and after-sales support. This means you are guaranteed to receive genuine G-Shock watches and accessories when ordering online. We’ve been fortunate to be selected by Casio G-Shock and over 30 other major designer jewelry and watch brands to represent their products, both in store and online.
Dunn Jewelers is an official retailer for all the watch brands we sell. Using an innovative approach, G-Shock has come up with a timepiece for every type of active lifestyle. Taking three years to perfect the innerworkings of these watches, G-shock has reached its pinnacle of design, realizing their watches can successfully survive a drop from the stratosphere. Alpha-gel encased mechanics allow this watch to withstand tremendous impact and its stainproof, resin band keeps the watch flexible for comfort. These attributes make the brand a signature for law enforcement, first-responders and those serving in the armed forces.
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